The Creative Testing Framework Behind Our 3.2x ROAS

Creative is the new targeting

The algorithms are good enough that your creative is your targeting. So we test it like scientists.

The loop

• Hypothesis: every ad tests one angle, not five at once.
• Volume: enough variants for the algorithm to learn in 14–21 days.
• Kill fast: losers are cut, winners are scaled and iterated.

This is how disciplined testing produced a 3.2x ROAS for an e-commerce client in 90 days.

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